Lifestyle Data
PERSONICX Geo, UK
Features
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This data enables you to identify which types of people are most likely to buy your product, and which parts of the United Kingdom are likely to be good markets where you could open a new outlet, or invest more in mailings. 60 unique clusters are each identified by a 5-character code that identifies affluence, average age and behavioural profile. You can use the unit postcode product to profile your own addressed customer lists, or use the sector data to profile catchments and potential growth areas.
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Annual Licence for up to 3 users
P2 People and Places, unit postcode level, UK
Features
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This powerful neighbourhood profiling system allows you to profile each of your customers. In this comprehensive people dataset, every UK postcode has a P2classification which reveals what characteristics people who live in this postcode are likely to have. These characteristics include age, income, newspaper and supermarket preference. P2 is a hierarchical structure which is ranked in order of affluence with 14 trees, 41 branches and 157 leaves. This dataset can be used to discover more about customer lifestyles and buying habits, and target the right people in an area to identify the most profitable location for an outlet.
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Annual licence for up to 3 users
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